In 2001 Suzanne won 2 awards for her column in
Dental Practice Report. Her column, "The
Patient's Perspective" won the top place, Gold Award regionally and the Bronze award
nationally in the "Contributed Columnist" category from the
American Society of Business Publication Editors.
Most of the articles below are from her column in
DPR.
TOPIC: Interdisciplinary
treatment And the Specialist
Makes Three
TOPIC: Financial
discussions The Forbidden Topic:
Money
TOPIC: Marketing The Most Powerful Form of Marketing:
Excellent Service
AND What Patients Want to Know About
You
TOPIC: Professional
protocol / etiquette Minding our
Manners
TOPIC: Communications How Does Your
Office Rate in these Areas of Communication? PART
1
AND
PART
2
TOPIC: Communications
Taboo
Phrases: How to Succeed in Turning
off Patients Without Even
Trying
TOPIC: Team
brainstorming Create
the Effective Brainstorm Process with Your Team
TOPIC: Team
discussions Create the "Safe Environment"
for Team Discussion
TOPIC: Discussions with patients
Can We
Talk?!
TOPIC: Behavioral
styles Building the Dental Dream Team:
Behavioral Styles at Work
TOPIC: Insurance
issues Insurance and the Patient's Point
of View
TOPIC: How to conduct a cost-effective,
in-office survey In-Office
Surveys to Measure Patient
Satisfaction
TOPIC: How to conduct your own focus
group The "Do-it-Yourself Focus Group for
Dental Practice
TOPIC: Attending
skills Attending Skills: What Do You Say
BEFORE You Say Hello
TOPIC: Impression management The 7 Habits of Highly Ineffective
Practices