Meeting Planner Information/FAQ     Seminar Schedule   
Seminar client information/forms      Boswell Articles      
Products      
Back to Business/Healthcare Home Page   
  Back to Dental Home Page

Looking for a unique speaker & fresh topics? 
You'll find that in Suzanne Boswell

To print out this information in one-page format, click the appropriate link: 
        Dental - Medical              Corporate - Business Groups

sb headshotWhat are her credentials? 

  • Author: The Mystery Patient’s Guide to Gaining & Retaining Patients (PennWell Books, 1997)
  • Author: Suiting the Customer (Prentice Hall, 1993) 
  • Author & Video Host: The Patient Friendly Practice (ADA, 1995) 
  • Award-winning columnist: Dental Practice Report
  • Editorial Reviewer: Journal of Contemporary Dentistry
  • Appointed Consultant (‘95-’99): Council of Dental Practice of the ADA
  • Certified trainer in Behavioral Styles and Professional Protocol

How is she different? 
Suzanne is not the typical practice management speaker. She is …

  • The leading national authority on patient attitudes
  • A patient researcher – she conducts patient surveys and patient focus groups
  • A "mystery patient" – she evaluates practices from the patient’s perspective
  • A speaker who presents her own original, fact-based patient research
  • A respected award-winning journal columnist and author of a best-selling book (Mystery Patient’s Guide …)


What will we learn?

  • How to develop trusting relationships with patients
  • How to earn treatment acceptance and increase patient retention & referrals
  • Communications & service skills that can be taken back to the office and used immediately

What are the topics? 

  • Unmasking Your Mystery Patients: How to Gain & Retain Patients in Challenging Times
  • The Dream Team: Understanding Behavioral Styles of Patients & Peers
  • The Cohesive Team: Working and Playing Together
  • Managing Maalox Moments: The Angry Patient
  • Minding Our Manners: Courtesy and its Impact in the Successful Practice 
  • The Power of Positive Self-Presentation: What Do You Say Before You Say Hello?
  • Marketing that Patients Like: Unmasking the Mystery

Who should attend?
Presentations are suitable for all members of the team. Seminars are most powerful when attended by doctors and staff together.

Why should we hire Suzanne?
She offers consistently high quality presentations and guarantees client satisfaction. Ask your peers and other meeting planners! We suggest that you talk directly with those who have hired Suzanne. We will be proud to provide you with names and phone numbers of 3 recent clients; You may contact them directly for objective insight on program content and audience response.

  • Evaluations typically range from 4.5 - 5.0 on a 5.0 (excellent) scale
  • Over 60% of presentations are made to repeat clients

Where has she spoken?

  • ADA Annual Session, 1995, 1996, 1998. 1999, 2000, 2001
  • Belgium Academy of Esthetic Dentistry,  2000, 2001
  • Chicago Midwinter Meeting, 1996, 1997, 1998, 2001, 2002 
  • Denver Midwinter Dental Conference, 1998, 2000
  • Journees Dentaires du Quebec, 1997, 1999, 2008
  • Ontario Dental Association, 1996, 1998, 2000, 2006
  • Minnesota Dental Association, 1995, 1996, 2000
  • Yankee Dental Congress, 1994, 1995, 1998, 2000, 2003 

Where is she best placed?
Suzanne is best placed in half & full day sessions. She does not conduct evening sessions. Groups range in size from 25-3000 and programs are appropriate for individual practices, study clubs or associations. Several topics are ideal for guest and spouse attendance. Offer a special perk for exhibitors … a fun, informative program titled, " Jump-Start to Successful Selling".

Get maximum benefits by offering more than one topic or repeat sessions.  Consider having Suzanne speak several times during your conference. In addition to a half or full day session, she can conduct a luncheon program, separate guest/spouse program or exhibitor session.

Suzanne is an excellent choice for specialty practices that offer full day presentations for referring offices. She works closely with the host practice to ensure that the day is memorable and a fun experience for all in attendance.

How are presentations structured?

  • Presentation formats: Lecture & workshop (varies based on topic)
  • A/V: Cutting-edge audio and image technology
  • Handouts: High "take-home" value including tip lists, reading lists & staff training ideas
  • Style: Professional, yet down-to-earth – audience involvement & humor in all programs

What do others have to say?

John Deverman, DDS, Editor of CE Review:  "Suzanne Boswell is a breath of fresh air in the realm of continuing education … The whole dental team needs to hear this speaker." (Excerpted from speaker evaluation in CE Review)  

David Fulton, Jr., DDS, Chicago Dental Society, NW Branch: "[I have observed] hundreds of lecturers on every topic imaginable, I can truly say that Suzanne Boswell is unique among them. She presents her subject from a perspective we rarely hear … that of the patient. From the administrative side of setting up a meeting, Suzanne is a pro taking away much of the concern I may have had over the ‘little things.’ She tackles them herself. She truly was a joy to work with."

Timothy Welch, DDS, MD, Lane County Study Club, Eugene, OR: "Wow! What a wonderful day! Your blend of top tips from Patient Focus Groups and lively sense of humor was outstanding. It is no small task to keep 160 people laughing in their chairs until 3:30 … When I think of all the study club speakers we’ve had in the past, you’re right at the top with Dr. Gerard Chiche."

Terry Dickinson, DDS, Executive Director, Virginia Dental Association: "You bring value that will not only impact their practices on Monday morning but will spread to their family and all other relationships in their lives.  Truly a value that transcends the ordinary CE course. We couldn't have picked a better topic and speaker!  The reviews were outstanding and the message was clear: you made a difference in their day and lives! 

Michael Diorio, DDS, Denver Midwinter Conference: "Suzanne’s presentations were nothing short of spectacular in regards to content and delivery. The full day program drew a standing room only crowd of over 900. Would we invite her back? Absolutely. Before she left, Suzanne accepted an invitation to return in 2000."

Ruth Hurst, Program Specialist, University of Delaware: "Because the feedback from your first visit to our campus last year was so overwhelmingly positive, you were truly brought back by popular demand.  This year's evaluations were very positive as well. ... Next year's schedule of speakers is complete, but I would like to invite you back for the 2001-2002 series of continuing dental education programs ..."

Herbert Bader, DDS, Concord Study Club, Concord, MA: "The fact that not one person left at the end of the day on a Friday afternoon is testimony to your presentation. Your course was right on the money, exactly as represented, and of great interest and value to the entire team."

Gregory Samuels, DDS, Wisconsin Dental Study Club, Madison, WI: "You were able to connect equally well with dentists, spouses and every variety of staff member. The best testimonial to your success was that the second day’s attendance was equal to the first, when usually we lose a large number to the resort facilities or late sleepers!"

Chris Masoner, DDS, Central Ohio Academy of Dental Practice Administration: "To the world, our Academy gives you its wholehearted recommendation.  You were the complete speaker - from your pre-program preparation through to your program content and clarity of content."

Frequent comments offered after a presentation

  • "I regret that I didn't bring my entire staff to this meeting - everyone should have heard it."
  • "We have not heard this patient viewpoint before – it really was a different perspective."
  • "When are you coming back to this area? I want the rest of the team to hear this."

Suzanne Boswell Presentations -  Raleigh, NC    USA        Phone: 919-845-4189   -    Fax: 919-845-4188 
Email :
Suzanne@BoswellPresentations.com        Website: www.BoswellPresentations.com